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Aug

24

With artwork that features mermaids, butterflies, peacocks, snakes and tigers, Ed Hardy shirts echo the fantasy themes of body art. Don Ed Hardy is a California tattoo artist whose technical brilliance and extraordinary imagination has won him worldwide recognition. Women and men both find the appeal of Ed Hardy shirts hard to resist.More than 5,000 celebrities have been spotted in these artistic creations manufactured by Christian Audigier. Ed Hardy Shirts deliver the impact of tattoo art without the pain.

Don Ed Hardy began his career as a tattoo artist after receiving his B.F.A. degree in printmaking from the San Francisco Art Institute in 1967. He lived in Japan to study with a traditional tattoo master in the 70s and 80s.

Don Ed Hardy’s ability to experiment through 40 years of tattooing experience has earned him the moniker of “the Godfather of the Modern Tattoo.” In his use of art histories from the cultures such as; Cholo, American and Japanese he has shown a rare talent and creativity for combing these icons with designs associated with hotrod, surfing and tattoo cultures. The result of his perspective is a uniquely blended expression that has made him famous in the tattoo community.

The clothing manufacturer, Ku USA, Inc. and Don Ed Hardy signed a license agreement in 2002 to manufacture a clothing line featuring his art. Two years later interest in his designs from major clothing companies began to grow.

In 2004, Christian Audigier took interest in Don Ed Hardy’s use of fantasy images in tattoo body art themes such as “Love Kills Slowly” and “Death Before Dishonor.” As a result Audigier and Hardy reached an agreement that gave Audigier exclusive rights to use his designs as the “Ed Hardy” brand. The clothing focuses on lifestyle couture and street culture.

Christian Audigier who resides in Los Angeles was born in the southern city of Avignon, France. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of legendary Kustom Kulture artist Von Dutch and single-handedly put the brand on the fashion map and the bodies of celebrities everywhere. Audigier has earned the title “The King of Jeans” from his success as a designer for clothing manufacturing giants such as; “Diesel”, “Fiorucci”, “Levi’s” and “American Outfitters.”

Part of Audigier success is due to his charisma and close affinity to the entertainment world lifestyle which has inspired many of his groundbreaking ideas in promotion including marketing directly to celebrity clients.

There are Ed Hardy shirts for men and women, along with many other clothing items and accessories. Nervous Tattoo, Christian Audigier’s company has seven brands with 45,000 people around the world producing clothing lines including: “Christian Audigier,”"Crystal Rock,” “SMET” and the new lines “C-Bar-A”, “Chuck Boyd”, and “Paco Chicano.

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